Butler's fourth child, Brock, has been noted as the internet's "first Truman baby" as his life has been documented since birth.
His third child, Emmi, was featured on the front cover of James Blunt's album Some Kind of Trouble.
The shout-out resulted in a rise of Butler's subscribers and a friendship with De Franco.
By working with other You Tubers at The Station, Butler more than quadrupled his subscribers.
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Butler and his wife, Colette, run a podcast called "When the Kids Go to Sleep", where they interview You Tubers and celebrities such as Terry Crews and Bas Rutten.
In February 2013, actor Matt Damon made a guest appearance in one of Butler's vlogs after he and Damon had collaborated on a video to promote a project.